9/23 (Fri.)-25 (Sun.) We will have a stall for sale at『GOOD LIFE Fair』×「Plant Based Food Festivals」

The fair will be held at Tokyo Big Sight for three consecutive weekends from September 23 (Fri.) to 23 (Sun.), 2022. Three vegan products from Azabu Juban Yakuzen Curry Shinkai will be sold at the “Plant Based Food Fest”, a project within the “GOOD LIFE Fair” sponsored by Asahi Shimbun.
If you plan to visit the event, please visit the “Plant Based Food Fest” booth.


~SDGs and Creating Prosperous Lifestyles~
Experience” theme park for 3 days only

Session Date

Friday, September 23 through Sunday, September 25, 2022
10:00~18:00(Last day until 17:00)


Tokyo Big Sight, East Hall 3

Entrance fee

Adults: Advance tickets 1,000 yen (tax included)
Same-day ticket 1,300 yen (tax included)

High school students and younger: Free

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Click here to purchase tickets and register to attend the event.[/su_button]

Event Details

This year’s “GOOD LIFE Fair” will be a three-day “Experience” theme park, offering a variety of experiences in four areas.

① “Stage Corner”where you can think and learn with celebrities

“Food festival area” where you can feel the taste of the future and tradition.

“Experience Corner” where you can enjoy a wide variety of projects

“Partners’ Area” to get in touch with the company’s products and stories.

2.Plant Based Food Festivals

“Plant Based Food Fest” (planned by veg works Co., Ltd.) is being planned within the “Food Fest Area” in (2) of the four areas of the GOOD LIFE Fair.A variety of plant-based foods will be available at that venue.We will be selling our vegan curry and homemade pickles at this event.

[su_quote cite=”プラントベースフードフェス” url=”https://goodlife-fair.jp/highlight/plantbase-fes/”] The “VEGAN and PLANT BASED” lifestyle is now attracting attention around the world.

The “Plant-Based Food Festival” area of the GOOD LIFE Fair will feature a “Plant-Based Food Festival” where all gourmet foods are made with 100% plant-based ingredients.

Yakitori made with plant-based alternative meat, VEGAN Meat Gourmet” booth including pork kushikatsu, Egg- and milk-free “VEGAN ice cream” booths and,”VEGAN sweets” booth including cakes and breads,Milk-free cheese, VEGAN Bento/Deli booths with meat and fish alternatives, etc,

Experience the gourmet world of “VEGAN /PLANT BASED” for 3 days only.

【Participating Companies】
Karuna/Pythagoras Sweets/Sakusaclier/1/2 cafe/T’s Restaurant/Ain soph./HIKARI SHOKUDO… And more[/su_quote]

3.Products for sale in our store

Azabu Juban Yakuzen Curry Shinkai will be selling two vegan curries and homemade pickles for this event.Since many vendors will be selling a variety of plant-based foods, we plan to offer vegan curries in half the regular size to make it easier for visitors to choose.

(1)Yakuzen Keema Curry with Island Tofu and Vegetable Broth(mini size)700yen

The island tofu is slowly rehydrated and carefully broken down to give it the texture of homemade soybean meat (minced).A luxurious dish that combines the sweetness from the island tofu with the flavor of vegetable broth and spices.

(2)Medicinal Curry with Two Kinds of Beans and Plenty of Vegetables

(mini size)700yen

It is made with plenty of chickpeas and lentils, but unlike most gentle bean curries, it also features our unique spice and flavor with plenty of vegetables.

(3)Homemade medicinal pickles(100g)500yen

Medicinal pickles are made by lavishly using seasonal vegetables and pickling them with white wine vinegar and several spices and herbs.
Sugar is made from 100% Hokkaido grown sugar, which is neither too sweet nor too sour, making it easy to eat. Feel free to enjoy it in generous portions.。


We collaborated with Fujikko Ltd. at the last “PLANTBASE FOOD FESTIVAL 2022” held at the International Pavilion Pamir in Grand Prince Hotel New Takanawa on April 29(Fri.)-30(Sat.), but this time we will be selling our products at our own store.
Plant-based food,” “vegan food,” and “vegetarian food” are quite common overseas, and interest in “plant-based food” is growing in Japan as well, with its share expanding every year.

Our restaurant also started offering “vegan Yakuzen Curry” in March of this year, and it has been very well received at our stores.

Interestingly, many people who are not “vegan” or “vegetarian” also order the vegan Yakuzen Curry. In other words, I think this means that more and more people are conscious of “healthy eating” on a daily basis.

We hope that our yakuzen curry will be of some help to you in order to live a healthy and wholesome life.

We look forward to meeting many of you at the GOOD LIFE Fair this three-day weekend.